JetBlue “FlyBabies” wins Best of Show at the 57th Annual Hatch Awards!

Last year, Storefront had the pleasure to collaborate with MullenLowe and provide an atmospheric piano-laden score for the very unique JetBlue “FlyBabies” campaign. The spot highlights a special deal wherein JetBlue passengers receive 25% discounts on a JFK to Long Beach flight each time a baby is heard crying. Needless to say, this created some major waves in the media upon release, including a special feature in AdWeek.

This month, MullenLowe won Best of Show at the 57th Annual Hatch Awards with “FlyBabies”! The Hatch Awards is New England’s annual creative branding and advertising awards ceremony; having a musical hand in the production of the Best of Show winner is an absolute honor!
 

 
And of course: a major thanks and congratulations to MullenLowe! Here’s a choice pic of Storefront partner Adam Elk and MullenLowe pals at the Hatch Awards: